In the evaluation the following four questions must be addressed:
This question should be divided into 3 sub-questions and you need to answer it in relation to all 3 of your products.
When starting to answer this question you should bring in the initial research you completed in relation to music video theory and what you learnt from this.
You can then go on to showcase your research into existing products and how this, again, influenced your planning.
Do your completed products use codes and conventions in the way that would be expected or have you challenged these by doing something different?
A good idea is to include video clips of real music videos and then showing a clip of your own video which uses technical codes (camerawork, editing) or symbolic codes (any element of mies-en-scene) in a similar way.
You can do the same for the CDD and MMA - screen shot elements of a real CDD and then show your own to illustrate how you have conformed to conventions.
When discussing codes for your CDD and MMA you MUST discuss the typographical elements. (Font size, font style, positioning, size, etc) and cross-reference these with existing products.
Your coursework is a promotional package for a new album so how well do the products work together in relation to promoting the artist and the album?
What is the purpose of each product? As part of a promotional package what is it trying to do?
You could mention where and how the products would be accessed by the target audience and how there is synergy created between them as they are promoting the same product in different ways - remember that 2+2=5 when thinking about marketing.
Think about the music channels that the video would be shown on and how these attract the target audience.
Think about where the magazine ad would be published and, again, how this would consolidate audience awareness.
Think about where the CDD would be seen - in the modern age this would not just be on the shelf of a music store such as HMV but also on iTunes or other streaming services. The front cover is the most important panel as this is the one that will be seen most.
You should go back through your blog and locate any evidence that you have that relates to audience feedback. This would start with research into your potential target audience and then move on to anywhere through the planning or construction phases when members of your target audience provided feedback of any form.
How did you use media technologies in the construction and research, planning and evaluation stages?
This one is pretty straightforward. Make a list first of all of any way in which you have used digital technology at any stage of the research, planning, construction or evaluation stages.
Give clear evidence of what you used and the role that this played - how effective was this in ensuring that you produced a quality product?
If you are looking for online presentation tools that you may be able to use, CLICK HERE for some ideas.
In what ways do your music video, CDD and MMA use, develop or challenge forms and conventions of real music videos, CDDs and MMAs?
This question should be divided into 3 sub-questions and you need to answer it in relation to all 3 of your products.
When starting to answer this question you should bring in the initial research you completed in relation to music video theory and what you learnt from this.
You can then go on to showcase your research into existing products and how this, again, influenced your planning.
Do your completed products use codes and conventions in the way that would be expected or have you challenged these by doing something different?
A good idea is to include video clips of real music videos and then showing a clip of your own video which uses technical codes (camerawork, editing) or symbolic codes (any element of mies-en-scene) in a similar way.
You can do the same for the CDD and MMA - screen shot elements of a real CDD and then show your own to illustrate how you have conformed to conventions.
When discussing codes for your CDD and MMA you MUST discuss the typographical elements. (Font size, font style, positioning, size, etc) and cross-reference these with existing products.
How effective is the combination of your music video and ancillary texts?
Your coursework is a promotional package for a new album so how well do the products work together in relation to promoting the artist and the album?
What is the purpose of each product? As part of a promotional package what is it trying to do?
You could mention where and how the products would be accessed by the target audience and how there is synergy created between them as they are promoting the same product in different ways - remember that 2+2=5 when thinking about marketing.
Think about the music channels that the video would be shown on and how these attract the target audience.
Think about where the magazine ad would be published and, again, how this would consolidate audience awareness.
Think about where the CDD would be seen - in the modern age this would not just be on the shelf of a music store such as HMV but also on iTunes or other streaming services. The front cover is the most important panel as this is the one that will be seen most.
What have you learned from your audience feedback?
You should go back through your blog and locate any evidence that you have that relates to audience feedback. This would start with research into your potential target audience and then move on to anywhere through the planning or construction phases when members of your target audience provided feedback of any form.
How did you use media technologies in the construction and research, planning and evaluation stages?
This one is pretty straightforward. Make a list first of all of any way in which you have used digital technology at any stage of the research, planning, construction or evaluation stages.
Give clear evidence of what you used and the role that this played - how effective was this in ensuring that you produced a quality product?
Presentation Tools
If you are looking for online presentation tools that you may be able to use, CLICK HERE for some ideas.
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