Remember that the main purpose of the music video you will be directing is to act as a promotional tool for the artist you have chosen.
Your pitch sells your idea, but you now need to start thinking like a director and develop your idea more fully through a treatment.
Here is the process I would like you to follow and evidence on your blog.
Create a post titled 'Planning : Treatment For My Music Video"
INTRODUCE YOUR TREATMENT
Artist's Name & Track Title
Director's Name (you)
A summary of your idea - this can be the 60 second pitch you used previously.
EXPLAIN YOUR IDEA
Write out exactly how you envisage the finished music video looking. This must be more detailed than the pitch which is the general idea in a nutshell.
Whilst explaining your treatment you could reference other video work, of course showing these examples is key. Attaching links to videos works well OR you could embed them into the post.
If an element of the video requires technical aspects try and explain these moments, how you will achieve them. This will give the examiner an idea of how you are going to achieve these parts of the video.
Fill this part of the post with screenshots of what you want the video to you look like; everyone takes ideas from other videos so this is okay. Find anything you like that is relevant:
- A certain camera angle
- The colour scheme you are looking for
- Make up images
- Costume designs you want to include
- The look and feel of the character in the video (if there is one)
The list of references could be endless, but make sure they are relevant.
After someone has read this part of the treatment, they should have a much clearer understanding of what you hope to create.
You can CLICK HERE to read the music video treatment prepared by director/producer Jonathan Scott Chinn for the song 'Idea Maker' by Ladycop.
I like the concept of this video as it is one-take. I also like the fact that everything is filmed in a single location and urge you to consider the possibilities of this for your own video.
CLICK HERE to see the same director's treatment for Michael Todd's song 'Too Much Of Me'. This is a different genre to Ladycop so you can se how the director approaches videos to compliment the artist's style.
Your pitch sells your idea, but you now need to start thinking like a director and develop your idea more fully through a treatment.
Here is the process I would like you to follow and evidence on your blog.
Create a post titled 'Planning : Treatment For My Music Video"
INTRODUCE YOUR TREATMENT
Artist's Name & Track Title
Director's Name (you)
A summary of your idea - this can be the 60 second pitch you used previously.
EXPLAIN YOUR IDEA
Write out exactly how you envisage the finished music video looking. This must be more detailed than the pitch which is the general idea in a nutshell.
Whilst explaining your treatment you could reference other video work, of course showing these examples is key. Attaching links to videos works well OR you could embed them into the post.
If an element of the video requires technical aspects try and explain these moments, how you will achieve them. This will give the examiner an idea of how you are going to achieve these parts of the video.
Fill this part of the post with screenshots of what you want the video to you look like; everyone takes ideas from other videos so this is okay. Find anything you like that is relevant:
- A certain camera angle
- The colour scheme you are looking for
- Make up images
- Costume designs you want to include
- The look and feel of the character in the video (if there is one)
The list of references could be endless, but make sure they are relevant.
After someone has read this part of the treatment, they should have a much clearer understanding of what you hope to create.
You can CLICK HERE to read the music video treatment prepared by director/producer Jonathan Scott Chinn for the song 'Idea Maker' by Ladycop.
I like the concept of this video as it is one-take. I also like the fact that everything is filmed in a single location and urge you to consider the possibilities of this for your own video.
CLICK HERE to see the same director's treatment for Michael Todd's song 'Too Much Of Me'. This is a different genre to Ladycop so you can se how the director approaches videos to compliment the artist's style.
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