Coursework Completion Tasks

For Friday 20th April the following must be completed and evidenced on your blog.

The academy is open on Friday 30th March and Monday April 16th if you want to come in and complete anything using the Macs.

You will receive your final mark at this time so DO NOT MESS THIS UP!

Ensure all that your final post(s) on your blog contains the following things in the following order

Completed Music Video 

Jpeg of completed CDD

Jpeg of Completed MMA

Evaluation questions 

(Your CDD and MMA should appear on your main page as well as on their individual pages.)

Check other posts are in the correct order

There should be a logical sequence moving from research to planning to construction to final product.

All post titles on your music video page must begin with either Research or Planning or Construction.

On your CDD and MMA pages you must include sub-headings which show Research then Planning then Construction

Delete the link to my blog

It is important that you do this!

Change the theme of your blog to CLASSIC

This is the easiest format to read the blog.

Change the date stamp 

So that the moderator cannot see when you made your posts

Use the checklist below to see if you meet the criteria for a Level 4 mark.

Research and Planning

Planning and research evidence will be complete and detailed.

• There is excellent research into similar products and a potential target audience.
• There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
• There is excellent organisation of actors, locations, costumes or props.
• Time management is excellent.
• There is excellent skill in the use of digital technology or ICT in the presentation.
• There are excellent communication skills.

• There is an excellent level of care in the presentation of the research and planning.

Construction (Music Video)

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

• shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene
• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects
• recording and editing sound with images appropriately.


Where a candidate has worked in a group, an excellent contribution to construction is evident.

Construction (CDD and MMA)

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

• awareness of conventions of layout and page design
• awareness of the need for variety in fonts and text size
• accurate use of language and register
• the appropriate use of ICT for the task set
• appropriate integration of illustration and text
• framing a shot, using a variety of shot distances as appropriate
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting
• manipulating photographs as appropriate, including cropping and resizing.


Where a candidate has worked in a group, an excellent contribution to construction is evident

Evaluation

There is excellent skill in the use of digital technology or ICT in the evaluation.

• There is excellent understanding of the forms and conventions used in the productions.
• There is excellent understanding of the role and use of new media in various stages of the
production.
• There is excellent understanding of the combination of main product and ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.

• There is excellent ability to communicate. 

Evaluation Questions

In the evaluation the following four questions must be addressed:

In what ways do your music video, CDD and MMA use, develop or challenge forms and conventions of real music videos, CDDs and MMAs?

This question should be divided into 3 sub-questions and you need to answer it in relation to all 3 of your products.

When starting to answer this question you should bring in the initial research you completed in relation to music video theory and what you learnt from this.

You can then go on to showcase your research into existing products and how this, again, influenced your planning.

Do your completed products use codes and conventions in the way that would be expected or have you challenged these by doing something different?

A good idea is to include video clips of real music videos and then showing a clip of your own video which uses technical codes (camerawork, editing) or symbolic codes (any element of mies-en-scene) in a similar way.

You can do the same for the CDD and MMA - screen shot elements of a real CDD and then show your own to illustrate how you have conformed to conventions.

When discussing codes for your CDD and MMA you MUST discuss the typographical elements. (Font size, font style, positioning, size, etc) and cross-reference these with existing products.

How effective is the combination of your music video and ancillary texts? 

Your coursework is a promotional package for a new album so how well do the products work together in relation to promoting the artist and the album?

What is the purpose of each product? As part of a promotional package what is it trying to do?

You could mention where and how the products would be accessed by the target audience and how there is synergy created between them as they are promoting the same product in different ways - remember that 2+2=5 when thinking about marketing.

Think about the music channels that the video would be shown on and how these attract the target audience. 

Think about where the magazine ad would be published and, again, how this would consolidate audience awareness. 

Think about where the CDD would be seen - in the modern age this would not just be on the shelf of a music store such as HMV but also on iTunes or other streaming services. The front cover is the most important panel as this is the one that will be seen most.

What have you learned from your audience feedback? 

You should go back through your blog and locate any evidence that you have that relates to audience feedback. This would start with research into your potential target audience and then move on to anywhere through the planning or construction phases when members of your target audience provided feedback of any form.

How did you use media technologies in the construction and research, planning and evaluation stages? 

This one is pretty straightforward. Make a list first of all of any way in which you have used digital technology at any stage of the research, planning, construction or evaluation stages.

Give clear evidence of what you used and the role that this played - how effective was this in ensuring that you produced a quality product?

Presentation Tools

If you are looking for online presentation tools that you may be able to use, CLICK HERE for some ideas.