Applying Music Video Theory : Little Mix 'Shout Out To MY Ex'

Who are Little Mix?


Little Mix are a British girl group formed in 2011 during the eighth series of the UK version of The X Factor. They are the first and, so far, only group to win the competition. 

Following their victory, they signed with Simon Cowell's record label Syco Music. 

The members are (left to right in the image below):

Leigh-Anne Pinnock, Perrie Edwards, Jade Thirlwall and Jesy Nelson.

Target Audience

The image below shows pictures taken at a promotional event for Little Mix. This gives a good idea of who the band's main demographic are in relation to target audience.

Shout Out To My Ex 

This is the first single from their fourth studio album Glory Days (2016) and premiered on The X Factor live shows on 16 October 2016, becoming the band's fourth number-one single in the United Kingdom. 

The track was written by Edvard Førre Erfjord, Henrik Michelsen, Camille Purcell, Iain James and Little Mix, with production credits from Erfjord and Michelsen under their production monikers, Electric. 

The song musically is a dance-pop and power pop song.

Lyrics

This is a shout out to my ex
Heard he in love with some other chick
Yeah yeah, that hurt me, I'll admit
Forget that boy, I'm over it
I hope she gettin' better sex
Hope she ain't fakin' it like I did, babe
Took four long years to call it quits
Forget that boy, I'm over it

Guess I should say thank you
For the hate you's and the tattoos
Oh baby, I'm cool by the way
Ain't sure I loved you anyway
Go ahead, babe, I'mma live my life, my life, yeah

Shout out to my ex, you're really quite the man
You made my heart break and that made me who I am
Here's to my ex, hey, look at me now, well, I
I'm all the way up, I swear you'll never bring me down
Shout out to my ex, you're really quite the man
You made my heart break and that made me who I am
Here's to my ex, hey, look at me now, well, I
I'm all the way up, I swear you'll never, you'll never bring me down

Oh, I deleted all your pics
Then blocked your number from my phone
Yeah yeah, you took all you could get
But you ain't getting this love no more
'Cause now I'm living so legit (so legit)
Even though you broke my heart in two, baby
But I snapped right back, I'm so brand new, baby (I'm so brand new)
Boy, read my lips, I'm over you, over you

Guess I should say thank you
For the hate you's and the tattoos
Oh baby, I'm cool by the way
Ain't sure I loved you anyway
Go ahead, babe, I'mma live my life, my life, yeah

Shout out to my ex, you're really quite the man
You made my heart break and that made me who I am
Here's to my ex, hey, look at me now, well, I
I'm all the way up, I swear you'll never bring me down
Shout out to my ex, you're really quite the man (You're really quite the man)
You made my heart break and that made me who I am
Here's to my ex, hey, look at me now, well, I
I'm all the way up, I swear you'll never, you'll never bring me down
You'll never bring me down

Shout out to my ex, you're really quite the man
You made my heart break and that made me who I am
Here's to my ex, hey, look at me now, well, I'm
All the way up, I swear you'll never, you'll never bring me down

Shout out to my ex, you're really quite the man (You're quite the man)
You made my heart break and that made me who I am
Here's to my ex, hey, look at me now, well, I
I'm all the way up, I swear you'll never bring me down (You'll never bring me down)
Shout out to my ex, you're really quite the man
You made my heart break and that made me who I am
Here's to my ex, hey, look at me now, well, I (Baby just look at me now)
I'm all the way up, I swear you'll never, you'll never bring me down


You'll never bring me down

Music Video

Task

Your task is to write a textual analysis of this music video.

This should include analysis of:

• Use of the camera (angles, shots and movement)
• Use of Editing
• Use of Mise-en-Scene

It MUST also contain references to all 6 of the media theorists that we have looked at.

In what ways does this video use, develop or challenge the opinions put forward by Kaplan, Goodwin, Carlsson, Vernallis, Keazor / Wubenna and Railton?

This should be produced as a post on your blog and MUST include screenshots from the video which act as supporting evidence for your points.

If you know how to capture a gif from a video, you could also make use of these.

The GIF below is produced via www.makeagif.com

make action GIFs like this at MakeaGif

This work must be available on your blog by 9am on Monday 26th June.