MV Research : Who Are The Target Audience For My Chosen Artist?

You now need to move away from your chosen artist and think about who their target audience is.

This is vitally important before you move forwards as you are producing a promotional package and you must know who you are appealing to with your music video, CD Digipack and Music Magazine Advertisement.

Most magazines produce media kits or press kits for prospective advertisers - these allow them to promote themselves and for advertisers to commission advertisements in the most cost-effective and targeted manner.

Create a post titled Research : Who Are The Target Audience For My Chosen Artist?

Take a sheet of paper and create a pen portrait for a typical member of your artist's target audience that includes as much information about them as possible.

• What age are they?
• What sort of things are important to them?
• How do they dress?
• What types of music do they listen to?
• What do they read? Watch? etc
• How do they use social media?
• How do they spend their time?

Here is an example produced by one of our students last year. This student was producing a promotional package for the artist Nina Nesbitt and she is describing a typical Nina Nesbitt fan.

Nina Nesbitt : Initial Audience Research

Here is another example produced for the artist HAIM.

HAIM : Initial Audience Research