MMA Initial Research : Codes and Conventions of Existing Products

What can you identify as the expected conventions of a MMA and how are codes (typographical + visual) used?

Use your notes from class where we looked at a selection of MMAs from R2 Magazine initially in order to identify and analyse codes and conventions.

Your analysis of codes in these MMAs needs to show that you have thought carefully about purpose and effect.

For example, think about the following:

• Artist's name - placement? font style? font size? colour? relationship to other aspects of the mma? relationship to the artist's image and visual presence elsewhere? (ask if you don't understand...)

• Album title - placement? font style? font size? colour?

• Image(s) - what is usual? Is the artist's image more likely or less likely to be used? could this change according to genre? What other sorts of images are used and do these reflect the genre of the artist?

• Other - what else could be included? why choose to include these things? How do they support the promotional nature of an MMA?
• Does the genre of music have an impact on how codes are used?

Here are some other MMAs for albums that you could use: